Ad agencies for ride parks have ups and downs

Competition from other forms of entertainment and high fuel costs have created both an opportunity and a challenge for one Pittsburgh-based agency.

Sunday, 30 March 2008

If there's a tug of war between the video game industry and amusement park operators, it should start heating up again as temperatures warm across the nation, bringing many of the latter out of hibernation and back into the fray for the attention of teens and families.

For Yellow Submarine Marketing Communications Inc. that scenario has created both an opportunity and a challenge, not to mention countless chances to try out rides, even if it means wearing a coat and tie on a coaster after a business meeting.

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