Six Flags underestimated loyalty to Cedar Point

Sunday, 18 August 2002

According to Six Flags CEO Kieran Burke, the acquisition of Sea World Ohio to form Six Flags Worlds of Adventure has been disappointing. Attendance there for the first two weeks of August has been down 12% from the same period last year. Burke says that Cedar Point was more of a factor than they expected. An editor for Amusement Business agrees, saying their "Six Flags is better than Cedar Point" campaign backfired as a slap in the face to guests loyal to Cedar Point.

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