Cedar Fair Announces New Partnership; To Launch Crave™ At Properties Nationwide

Crave™ will become the exclusive "flavored milk" at select Cedar Fair properties nationwide.

Tuesday, 03 April 2012

Cedar Fair Press Release

SANDUSKY, Ohio, April 3, 2012 -- Cedar Fair Entertainment Company (NYSE: FUN) today announced a new multi-year partnership with Crave™, an innovative chocolate milk product manufactured by Upstate Niagara Cooperative, Buffalo, New York. Crave™ will become the exclusive "flavored milk" at select Cedar Fair properties nationwide.

"We are always looking at new products and services that we feel will enhance our guests' experience," says Bob Wagner, corporate vice president of strategic alliances for Cedar Fair. "Crave™ is an ideal partner for Cedar Fair, and we are excited to introduce such a revolutionary beverage to our guests this season. We look forward to growing our relationship with Upstate Niagara Cooperative in the future and welcome them to our team."

A pioneer in the dairy industry, Upstate Niagara Cooperative uses an inventive process that allows Crave™ to be stored at room temperature – like sodas or juices – until ready to enjoy. Crave™ is packaged in an ultra-cold aluminum Frost Flow bottle that chills fast and keeps milk colder for a longer period of time. This creative beverage concept will be a benefit to busy guests of all ages at select Cedar Fair parks since the product will stay fresh; plus it will provide a new wholesome snack option for active amusement park-goers.

"Cedar Fair is known for operating the best amusement parks in the world and partnering with them is a major accomplishment for Upstate Niagara Cooperative, its member farmers and Crave™," says Ken Voelker, director of marketing at Upstate Niagara Cooperative.

About Cedar Fair

Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, six outdoor water parks, one indoor water park and five hotels. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract. Cedar Fair's flagship park, Cedar Point, has been consistently voted the "Best Amusement Park in the World" in a prestigious annual poll conducted by Amusement Today newspaper.

About Upstate Niagara Cooperative, Inc.

Upstate Niagara Cooperative, Inc., manufacturers of Crave™, is a family of dairy farmers in Western New York State who care deeply about quality and freshness. Their commitment to their 360 farms provides consumers with a line of wholesome, safe and delicious dairy products. For more information about Crave™, visit icravemilk.com