Miami based Casting Partners LLC casts major campaign for Cedar Fair

Company hired to unify casting for Cedar Fair’s global print and video campaign for Wonderland and Cedar Point.

Tuesday, 04 September 2012

Casting Partners LLC Press Release

Casting Partners LLC, based in Miami Beach, was hired to unify casting for Cedar Fair’s global print and video campaign for Toronto’s famed Wonderland Amusement Park and its sister location, Cedar Point in Sandusky, Ohio.

Rather than using local casting directors in two different locations, Cedar Fair’s advertising and production team opted to take advantage of Casting Partners experience and approach, to coordinate and assimilate a unified talent casting list for both locations. To dispel the worry of poor or unmatched casting results in two markets, Casting Partners was flown in from Miami Beach to deliver over 1200 local talent options covering the spectrum of real people categories.

Casting Partners experience scouting real people for global campaigns, combined with their cutting edge technology, ensured a seamless casting experience for Cedar Fair. Customizing each casting project to meet the needs of their clients, Casting Partners used out-of-the-box methods to identify real families, children and teens that both love amusement parks and accurately reflect the cultural diversity of their local market. In addition, by utilizing Casting Partners modern casting software, Cedar Fair’s advertising and production teams had immediate access to casting results and were able to coordinate casting selections for 54 principle roles and over 250 extras in both Canada and Ohio.

George Grafas and Benay Sinaikin, owners of Casting Partners LLC, are thrilled with the results and have plans of opening Casting Partner affiliates in NY, Los Angeles, San Francisco and Chicago within the coming year.

Casting Partners LLC serves the highest level advertising agencies, producers and directors, setting a new standard for casting. Through successful casting of all genres including commercials, print campaigns, film and television, Casting Partners has forged synergistic and lasting relationships with Florida's talent agents and managers, and have developed an extensive database of local union and non-union talent. Recent work includes high profile campaigns for ATT, Proctor and Gamble, BMW, Merck, L’Oreal, ESPN, Comcast, Miller Lite and more.