Accesso to incorporate attraction ticketing into Apple’s new Passbook App

Enhancement positions Cedar Fair theme parks among first attractions to leverage new iPhone functionality

Tuesday, 11 September 2012

accesso Press Release

LAKE MARY, Fla. (September 10, 2012) – accesso, a leading provider of attraction ticketing, will be one of the first travel industry suppliers to adapt its ticketing platform to support Passbook, a new mobile device feature in Apple’s soon-to-be released iOS6 operating system.

Passbook will allow iPhone users who upgrade to the Apple iOS6 operating system to collect and more easily access digital versions of boarding passes, loyalty rewards and theme park, concert or sporting event tickets in one convenient iPhone app. With mobile phone users storing an increasing number of various barcodes and entitlements, Apple’s latest enhancement will simplify and streamline the process for users of its renowned iPhone devices.

With accesso’s new enhancement, consumers will be able to import ticket purchases from attractions including 11 Cedar Fair Entertainment theme parks and the Columbus Zoo and Aquarium directly into their Passbook app.

“Mobile commerce has become a vital sales strategy for theme parks and other attraction venues, not to mention a guest expectation,” said Steve Brown, accesso CEO. “We know iPhone users will be eager to leverage this dynamic new technology so we worked aggressively to integrate with the new operating system well in advance so that our clients and their guests can begin leveraging Apple’s new Passbook feature from day one.”