Cedar Fair extends agreement with Panama Jack

Company announces five-year agreement.


Thursday, 30 May 2013


Cedar Fair Press Release

SANDUSKY, Ohio, May 30, 2013 -- Cedar Fair Entertainment Company (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, and Panama Jack announced a five-year agreement, extending Panama Jack's reign as Cedar Fair's "Official Sun Care Partner" of its parks.

The extended agreement includes product offerings such as sun care products, sunglasses, hats and Panama Jack soft goods, to be offered for sale within Cedar Fair's expansive network of parks. Additionally, the partnership allows for joint marketing campaigns, which leverage two powerful brands that specialize in having fun in the sun.

Kim Manna, President of Panama Jack, stated, "We are pleased to continue our partnership with Cedar Fair. The continued collaboration between the two companies provides a great opportunity to bring families and friends together for fun, enjoyment, and lasting memories."

"We are thrilled to exclusively extend our partnership with Panama Jack," said Bob Wagner, Corporate Vice President, Strategic Alliances. "Panama Jack is a strong alliance partner, given the wide array of well-known sun care products that are enjoyed by our guests of all ages throughout our parks."