Thursday, 19 February 2015
Cedar Fair Entertainment Company reported record financial results for the year ended December 31, 2014.
“We are pleased to report a very strong finish to 2014, allowing us to achieve our fifth consecutive year of record results,” said Matt Ouimet , Cedar Fair’s president and chief executive officer. “More importantly, we were able to advance important long-term initiatives that support our ability to continue to grow our business in the years to come. Examples of longer-term initiatives that we will launch, or ramp up, in 2015 include: the complete renovation of our beachfront hotel and group catering pavilions at our flagship park, Cedar Point; the second phase of a multi-year investment in Carowinds, a park we are growing to meet the demands of an expanding Charlotte market; the portfolio-wide rollout of our all-season dining program; the continued development of FunTV, our in-park television network that provides programming and a sponsorship activation platform in all of our parks; and the enhanced data-analytics capabilities which are increasingly valuable as we look to compare consumer behavior over multiple years.”
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