Cedar Fair partners with RaGaPa to monetize complimentary WiFi at select amusement parks

Cedar Fair to utilize RaGaPa's WiFi Monetization & Engagement Solution.

Wednesday, 16 November 2016

RaGaPa Press Release

Sunnyvale CA.— Cedar Fair Entertainment Company (NYSE: “FUN”), a leader in regional amusement parks, water parks and active entertainment, partners with RaGaPa to utilize their Monetization & Engagement Solution. This innovative platform allows Cedar Fair to market to its guests via the free WiFi service offered in its parks. Cedar Fair’s portfolio includes well-known parks such as: Cedar Point, Knott’s Berry Farm, Kings Island, Carowinds and more. With the summer season coming to an end, the Company is well positioned for another year of record growth in both attendance and profitability.

Cedar Fair entertains approximately 25 million guests on an annual basis. When walking through the park, it is common to see many of these guests glued to their mobile devices. Because of high use of such devices, one of the most popular amenities is the free WiFi service Cedar Fair offers at select parks which is used by an average of half a million visitors every month.

RaGaPa’s Monetization & Engagement Solution integrates seamlessly with each park’s existing WiFi. This innovative platform places an advertisement or park message at the bottom of the screen on any device that is using the free WiFi. This partnership enables Cedar Fair to push videos and full-page interstitials (display ads) for branding opportunities and in-park promotions. RaGaPa Solution delivers millions of impressions with above average click-through rates every month.

Cedar Fair worked with a popular mobile gaming company to utilize the marketing opportunity RaGaPa Solution provides. In-session advertising of gaming app ads through RaGaPa Solution resulted in users clicking on ads, downloading and playing the game immediately.

“Mobile gaming app marketing through RaGaPa Solution was a win-win for everyone involved,” said Matt Shafer, Cedar Fair’s Vice President of Strategic Alliances. “We were able to deliver an exclusive audience to the popular gaming company and they were able to attract users and build brand loyalty for years to come. Best of all, we implemented the platform with little effort across multiple parks thanks to the assistance from the team at RaGaPa.”

“High scalability and ease of use are the key components of the RaGaPa Solution,” said Gagandeep Singh, RaGaPa Inc’s Chief Executive Officer. “We purposely designed the Campaign Manager Dashboard to be highly user friendly to provide efficiency for our clients.”

Through RaGaPa’s WiFi advertising, more guests are downloading the parks’ mobile apps that provide park maps, ride images and thrill levels, ride wait times, special in-park promotions and more. Among other benefits, Cedar Fair now has access to a whole new set of WiFi user data analytics including: device and browser info; websites visited; how many ad impressions have been delivered; and, click-through rates.

With a successful launch and great ROI in five parks, RaGaPa has become a key solution for WiFi marketing and user engagement for Cedar Fair.