"Maverick" creates a buzz
Friday, 03 February 2006
Cedar Point today acknowledged the buzz surrounding the recent trademark filing by Cedar Fair, L.P. for the name "Maverick."
"Cedar Point's parent company, Cedar Fair, L.P., owns several amusement parks and waterparks and often protects names that may be potentially valuable at a later date," Stacy Frole, Cedar Fair, L.P. Director of Investor Relations, told Cedar Point's official blog, OnPoint! "This is not an uncommon practice."
The trademark filing was first discovered by an enthusiast who posted the find to a message board on the coaster enthusiast web site, Theme Park Review. The news quickly spread with rampant speculation that the name would be used for a new Frontiertown attraction to replace White Water Landing.
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